Launch: Paxos

DigiSight’s Paxos platform allows for an unprecedented level of communication between doctors and their patients by facilitating high frequency, real-time feedback that allows physicians to adjust their treatment recommendations continuously and as needed. In some cases, a minor adjustment in treatment could be the difference between sight and blindness. Rec was brought in to name the platform, the product lines, and create a brand architecture and an identity system for digital and print...

On Board: Corey Blick, VP Brand Strategy

The team continues to grow with the addition of Corey Blick as VP of Brand Strategy. We’re thrilled to have him here at Recreation, as he brings years of experience launching and growing consumer brands in both the retail and direct-to-consumer environments. Corey has spent the last decade bringing consumer products to market. He co-founded FRS, a first of its kind natural energy drink. He established national retail and direct-to-consumer distribution reaching peaks of $50MM in sales. Most recently, he was the EVP of Marketing for Nawgan (a division of Kirin) leading new brand development, route-to-market marketing strategy, winning key distributors and retailers in record time. He’s also was the GM of P3 where he was put leading edge sports science applications on a global stage, attracting top tier sports organizations and athletes. Other brand launches include Q-Force Chews and ProBound Recovery Fuel. Corey’s experience bringing ideas to market—and years of being a client of agencies—gives him a unique perspective on what it takes to work with an agency to help marketing organizations bring their ideas and brands to...