Capturing Chevron’s Stories of Human Energy

Chevron has more than 66,000 employees – from firefighters to energy traders and even a non- destructive quality asset integrity and reliability inspector. (That’s Mauricio. He builds robots.) By telling these stories of “Human Energy,” Chevron reaffirms their brand message and gives their community a look behind the scenes at the scope and breadth of their global operations. This is the first in a series of videos that Recreation shot for the global energy brand. Check back for more of these fascinating stories rolling out in the coming...

Recreation acquires Oakland-based shop Arson.

We’re thrilled to announce that REC has reached across the bay to acquire independent Oakland ad agency Arson. The pairing adds even more experience and capabilities to our growing team. “I started Recreation because I knew great brands needed to tell great stories in new, interesting and exciting ways,” said REC founder Todd Ransick. “In Arson, we’re getting smart, highly creative pros who will help grow our agency and take our clients to the next level.” “Since they started about the same time we did, I’ve always paid attention to, and admired, their work from over here in the east bay. Todd and everyone at Recreation are building something we really want to be a part of. I’m thrilled to join forces with them,” said Arson co-founder/Creative Director, Matt Morin, who will oversee the Recreation creative department. Founded in 2013 and headquartered in downtown Oakland, Arson built a strong client roster of both local and national brands such as Advent, Gigwalk, Sunrun, Group Delphi and Prospect Sierra. If you want to learn more about our new additions or simply come say hi, let us...

Launch: Paxos

DigiSight’s Paxos platform allows for an unprecedented level of communication between doctors and their patients by facilitating high frequency, real-time feedback that allows physicians to adjust their treatment recommendations continuously and as needed. In some cases, a minor adjustment in treatment could be the difference between sight and blindness. Rec was brought in to name the platform, the product lines, and create a brand architecture and an identity system for digital and print...

On Board: Corey Blick, VP Brand Strategy

The team continues to grow with the addition of Corey Blick as VP of Brand Strategy. We’re thrilled to have him here at Recreation, as he brings years of experience launching and growing consumer brands in both the retail and direct-to-consumer environments. Corey has spent the last decade bringing consumer products to market. He co-founded FRS, a first of its kind natural energy drink. He established national retail and direct-to-consumer distribution reaching peaks of $50MM in sales. Most recently, he was the EVP of Marketing for Nawgan (a division of Kirin) leading new brand development, route-to-market marketing strategy, winning key distributors and retailers in record time. He’s also was the GM of P3 where he was put leading edge sports science applications on a global stage, attracting top tier sports organizations and athletes. Other brand launches include Q-Force Chews and ProBound Recovery Fuel. Corey’s experience bringing ideas to market—and years of being a client of agencies—gives him a unique perspective on what it takes to work with an agency to help marketing organizations bring their ideas and brands to...

Code Name: Pantheon Group

POWER OF PLAY SHOOT: DAY 1 Our journey and adventure begins at SFO. In 20 short (hopefully) hours we’ll land in Yangon, Myanmar to film a documentary on the power of play and the impact something as simple as a ball can have on someone–both physically and mentally. We hope to capture the fundamental and universal spirit of play through the eyes of rural Burmese families. Many thanks to Bridge Myanmar and One World Play Project for the preproduction help leading up to today. Will do our best to give daily updates. Todd and Saw Min...