Launch: Paxos


DigiSight’s Paxos platform allows for an unprecedented level of communication between doctors and their patients by facilitating high frequency, real-time feedback that allows physicians to adjust their treatment recommendations continuously and as needed. In some cases, a minor adjustment in treatment could be the difference between sight and blindness. Rec was brought in to name the platform, the product lines, and create a brand architecture and an identity system for digital and print communications.


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