How much promotion does an item that no one will wear or one that ends up in the trash produce? And what does it say about the brand when a logo is just put on something without any strategy or thought?
These are the questions we ask before we design and produce any promotional items. We look at branded products as another messaging opportunity. And quite possibly one of the most powerful and long lasting opportunities. Not only for team building and company pride, but also for your customers.
This is especially true for Avinger. We approached requests for promotional items the same way we would approached all of the other marketing communications materials—it was part of the overall brand strategy. And it showed.