Everyone knows how important it is to be environmentally conscience. And there isn’t a better of a poster child for the environmentally bad as the plastic water bottle. So couple some amazing industrial design with an equally amazing personality and you have the Alex bottle from Nice Reusables. The bottle twists apart in the middle for easy cleaning (no more smelly water bottles). And packing it is easy as it stacks to take up half the space. But for the guys at Nice Reusables, Alex had to be more than a water bottle. It had to be about living life extraordinary (the name Alex comes from “Always Live Extraordinary”). So not only the industrial design had to be extraordinary, but also the graphic design and promotion.