VIBLOK is a unique new cream-based lotion that offers increased protection from Sexually Transmitted Infections. The statistics regarding the spread of STIs are staggering. There are 20 million new infections each year in the US alone. Shaving, waxing, and sculpting the bikini area has an unintended side effect: creating nicks, tears, and microscopic abrasions that leave the skin wide open for STIs. Our goal with the design and the “Play Safe” campaign is to communicate to a global audience that STI prevention can still be playful and sexy.
Who says medical devices can’t be sexy?