We have a point to prove.
We started Recreation because we could never understand why mind-blowing, life changing innovations were not matched with brand strategies and design that were equally innovative — and mind-blowing.
Some of us have spent years at agencies. Others have spent years as clients working with agencies. We understand the goals you have, the challenges you face, your frustrations, and most importantly, the will it takes to create. And ultimately have what you create make an impact on your customers, your employees, and the world.
It all started in Sun Valley, Idaho in 2008, JD Simpson and Todd Ransick met while producing a short film on the medical innovations incubating in Silicon Valley. Over the next four years, JD and Todd collaborated to design, create and execute a variety of branding initiatives for a medical device startup. Those initiatives included brand architecture, identity systems, websites, mobile applications, print materials, packaging, environments, short films and motion design. They knew that it was a unique opportunity to have complete end-to-end control and build a brand from the ground up. What they didn’t know is that they were laying the foundation for something larger.
In 2013, the collaboration finally fused itself into Recreation, a brand strategy and design agency headquartered in San Francisco. The agency was founded on the guiding principle that great ideas and great stories can come from anywhere no matter the size of the budget or type of business. And with digital, print and motion they would build relevant and impactful brand communications that not only inspire customers, but entire organizations as well.
Let’s talk. We’ll figure it out.
Yeah. We do that.
Brand Strategy / IdentityTo us, a brand is a promise. And to be successfully communicated, it must be clear, consistent and sincere. Always. You never get a second chance to make a first impression. Logo marks, color, typography, style guides provide an outward expression of your brand that make you recognizable and personable. Coupled with flexible implementation strategies that make consistency achievable within different budget constraints.
Advertising / Print DesignThe biggest crime is a great idea that no one knows about. Let’s spread the word on buses, billboards, magazines, industry trades, keywords, social media, banner ads and anywhere else your audience spends a lot of time. Human nature is both physical and visual. Print collateral and packaging combine these worlds in an experience that is tactile and emotional. We design that experience.
Interactive / DigitalThe web and mobile devices have forever changed the way you communicate with your audience. Increased bandwidth has made customer interactions more robust than ever before. Conversations, interactions and experience occur over a variety of media. Websites, mobile apps, eMail marketing, social media, dynamic presentations, and cross-platform UI/UX are only part of our arsenal.
Video / Motion
Show, not tell. Video and motion is often times the most powerful way to tell your story. And with more delivery methods available than ever before, it is a crucial part of your communications strategy. The use of the internet as a distribution channel has made it possible to get your message to millions of people in a click, swipe, or tap. We have a fully equipped in house team toproduce, direct, shoot and edit—and, of course, we fix in post.
C Todd Ransick
President + Chief Creative
Todd has spent the last 20 years in the design, branding and advertising space—most recently he co-founded and creative directed the San Francisco based strategic brand consultancy Mortar in 2002 where he worked on many brands including Ariba, BrightNow Dental, Opscode, Reno Tahoe Tourism, Boyd Gaming, Golden Gate University, Phonic Ear, TicketsNow, Bain Capital, Eat24, Rogers Family Coffee, Carondolet Health Systems, San Francisco AIDS Foundation, Big Blue Bus, Access Closure, Intersect ENT and Stanford Graduate School of Business. Earlier in his career while at Omnicom’s Bernard Hodes, Austin Knight, and TMP Worldwide he produced award winning work for companies including: Aetna, Avanade, Accenture, General Electric, J.Crew, Johnson & Johnson, Kraft, Lockheed Martin, Panasonic, W Hotels, Westin Hotels, Sheraton Hotels and the United States Air Force Reserve.
Strategic and insightful creative professional with 12 years of experience spanning advertising, branding, account planning, strategy, research and business development. Having worked client-side for IBM, Macquarie Bank, and Vision Australia; and agency side, Sydney native Scott brings a well-rounded approach to marketing, brand building and strategic communications. Working with clients such as American Airlines, Deloitte, VMware, Eat24, ShoreTel,Westport, Jackson National Life and Tyra Banks; Scott has honed skills that transcend consumer, B2B and multiple industries.
In his 24-year advertising career, Matt has lent his creative expertise to a huge range of clients including the SF Giants, Michelob ULTRA, Intel, Taco Bell, Visa and Amnesty International. Most recently, Matt was the co-founder of Oakland, CA-based ad agency Arson, which was acquired by Recreation in Jan., 2017. Prior to that, he served as creative director at digital shop Anthem!, oversaw creative at T3’s San Francisco office and was creative director at sustainability agency Saatchi & Saatchi S. Matt has created advertising that is currently on display at the Smithsonian National Museum and he has served as a judge for multiple international advertising award shows such as the EFFIES, ADDYs and Caples.
VP Brand Strategy
Corey has spent the last decade bringing consumer products to market. He co-founded FRS, a first of its kind natural energy drink. He established national retail and direct-to-consumer distribution reaching peaks of $50MM in sales. Most recently, he was the EVP of Marketing for Nawgan (a division of Kirin) leading new brand development, route-to-market marketing strategy, winning key distributors and retailers in record time. He’s also was the GM of P3 where he was put leading edge sports science applications on a global stage, attracting top tier sports organizations and athletes. Other brand launches include Q-Force Chews and ProBound Recovery Fuel. Corey’s experience bringing ideas to market—and years of being a client of agencies—gives him a unique perspective on what it takes to work with an agency to help marketing organizations bring their ideas and brands to life.
Director of Creative Ops
Taking a cue from Javier Lopez, SF Giants relief pitcher, Sarah “follows the relentless flow of the positive river” whenever possible. This has served her quite well in her 19+ years wrangling projects in the on- and off-line worlds of branding, strategy, usability, and design. Sarah has managed projects at Spring Studio, Duncan/Channon, Havas EuroRSCG, Mortar, Circle.com, and Interactive Bureau; clients have included Castlight Health, Hewlett Packard, Wells Fargo, Charles Schwab, StubHub, John Muir Health, Tahoe South, US Air Force, Sony SCEA, St. Mary’s Medical Center, and Isilon Systems.
Senior Art Director
Brandon began his design career at Swirl where he designed and executed advertising campaigns for California Table Grape Association, Cengage, Coinstar, Ebay, Jamba Juice, Microsoft, Lennar, Lexar, Oakland Raiders, Paycycle, and the San Francisco Giants. He later went on to gigs at Altitude, and PJA Advertising designing integrated brand and direct-response advertising campaigns for Bi-Amp Systems, Bio-Rad, Endica Epicore, Equinix, Extreme Networks, Hitachi Datasystems, Maxim, Thomson Reuters, and TrendMicro Systems.
Director of Video & Motion
Brigham is a graphic designer and video producer with over 15 years of experience creating media for a wide range of applications. His background includes forming and managing Ubisoft San Francisco’s video production department, personally creating thousands of hours of original content and overseeing all US production demands; as well as years spent as an independent contractor for medical, mobile and music industry clients. With experience on both the creative and management sides of production, Brigham brings a unique perspective that allows him to find innovative, high-quality solutions to meet the needs of any project.
Having been a pioneer in changing the way medical devices are branded, marketed, and sold, he started Recreation as a commitment to continually push the envelope. JD spent his career as a healthcare and medical device executive and investor. He’s helped lead two companies through successful IPOs and one through an acquisition. His leadership roles have spanned different operational vertices including sales, marketing, business development, clinical, regulatory, quality and R&D. There are few people that have the diverse skills, talent, or experience that JD brings to the table. He’s held positions at Avinger Inc (NASDAQ: AVGR), FoxHollow Technologies (NASDAQ: FOXH, now part of Medtronic) and Palo Alto Investors, an independent, privately held investment advisor.
How We Do It.
You should hire an agency to make your life less stressful. Not more stressful.
How often in your career has that not been the case? At Rec, we pride ourselves in our intentionally uncomplicated (but effective) method of brand development. We always start the conversation with a “Yes” not a “No” and we respond to challenges with a “We’ll figure It out” not an “It can’t be done”. We get much more accomplished this way. We promise.